New article on the relevance of promotional products published by Prof. Dr. Andreas Mann and Greta Sofie Möller

Even in the heyday of social media marketing, promotional items are of great importance for companies' customer acquisition and retention. The article, which was published in "transfer - Zeitschrift für Kommunikation und Markenmanagement", presents the results of a comprehensive literature and bibliometric analysis on the impact of promotional articles and describes the theoretical background for the effects. The article can be downloaded here.