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05/08/2024

Lecture by Prof. Dr. Mann as part of the UNIKIMS series "Business Spotlights" on 07.05.24 at Schlösschen Schönfeld (Kassel)

As part of the UNIMIMS Business Spotlights lecture series, Prof. Dr. Mann gave a lecture on 07.05.24 entitled "Tod eines Handlungsreisenden: How digitalization is radically changing B2B sales" and discussed the topic of digitalization / AI use in sales with executives from medium-sized companies.