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06/29/2023

New article by Dr. Sven Kilian and Prof. Dr. Andreas Mann on sustainability-related consumer associations published

The article "Consumer associations as a new service concept to promote sustainable consumption - conceptual foundations and empirical findings" has been published in the anthology "Designing change in service management, Volume 2: Customer perspective - provider perspective - employee perspective", edited by Prof. Dr. Dr. h.c. mult. Manfred Bruhn (University of Basel) and Prof. Dr. Karsten Hadwich (University of Hohenheim).