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Vortrag zum Thema "Competition and Differentiation in the International Airline Industry"
Am 07.12.2016 hat Dr. Rob Britton (former Managing Director of American Airlines and current Principal of RealWordLeadership Consulting) im Rahmen der Vorlesung "BWL 3b / Grundlagen des Marketing" einen Vortrag zum Thema "Competition and Differentiation in the International Airline Industry" gehalten.