In his introduction, Prof. Dr. Ralf Wagner (FB 07) gave an overview of the relevance of platforms in everyday life. In doing so, he illustrated the need to manage this process. Thus, the sharing economy was discussed by activists as a modern alternative concept to overcome the disadvantages of a pure market economy. However, in its implementation and realization, it is mainly dominated by only a few tech companies, such as Amazon, Uber or AirBnB, which led to further social challenges.

Prof. Dr. André Hanelt and Prof. Dr. Matthias Söllner (both FB 07) highlighted the development towards hybrid intelligence and the use of AI technologies, which improves the performance of platforms and thus changes our everyday life.

Prof. Dr. Zlatko Bodrožić (Business School, University of Leeds) gave an overview of the development of breakthrough technologies and the resulting power of companies building business models based on these technologies. Prof. Dr. Bodrožić concluded the presentation with an appeal for the provision and use of publicly owned platforms.

Prof. Dr. Verena Tiefenbeck (Friedrich-Alexander-Universität Erlangen-Nürnberg) used the example of nudging to demonstrate that consumers can be encouraged to adopt more sustainable behaviors through the use of digital feedback technologies. The experimental results are stable across cultures.

Prof. Dr. Johann Kranz (Ludwig Maximilian University of Munich) followed up on the previous speakers' remarks in his presentation, in which he assessed the role of information systems for the vision of a circular economy.

After a lively discussion, Prof. Dr. Seuring (FB 07) closed the panel by pointing out future research needs and assessing whether and how such digital platforms contribute to sustainable development.

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Sustainability through Platformization? Challenges and antecedents for the sustainable digitization of markets

The panel addressed the most recent challenges arising in the course of transforming markets towards sustainability by implementing digital platforms. In his introduction Prof. Dr. Ralf Wagner (University of Kassel) gave a brief overview of platformization's relevance for modern life and illustrated the necessity of governing this process by highlighting the fact that the sharing economy was promoted by activists as a modern alternative concept for overcoming disadvantages of a pure market driven economy. The implementation however, was mainly done by a very few tech companies such as Amazon, Uber or AirBnB resulting in additional challenges.

Prof. Dr. André Hanelt and Prof. Dr. Matthias Söllner (both University of Kassel) shed light on development towards hybrid intelligence and the use of artificial intelligence technologies that improve platforms' performance and, thus, changes our daily lives.

Prof. Dr. Zlatko Bodrožić (University of Leeds Business School) provided an overview of groundbreaking technologies and the resulting power of companies building business models applying these technologies. His presentation concluded in a call for public-owned platforms.

Prof. Dr. Verena Tiefenbeck (Friedrich-Alexander-University Erlangen-Nuremberg) demonstrated an example of nudging consumers towards the adoption of sustainable behavior routines by using digital feedback technology. The experimental results are stable across cultural framings of respondents.

Prof. Dr. Johann Kranz (Ludwig Maximilian University Munich connected the aspects provided by the previous speakers in his presentation that assessed the role of information systems for the vision of a circular economy.

After a lively discussion Professor Dr. Seuring (University of Kassel) closed the panel by pointing towards future research needs and assessing whether and how such digital platforms contribute to a sustainable development.