Research Seminar by Prof. Dr. Jan Marco Leimeister at Copenhagen Business School

Prof. Dr. Jan Marco Leimeister held an English language seminar on "Trust Engineering in Ubiquitous Computing Systems" at Copenhagen Business School on September 7, 2012. 

More information about the seminar can be found at this link.

Abstract of the seminar:
Trust has been shown to be a key factor for technology adoption by users, i.e. users prefer to use applications they trust. Surprisingly, trust literature offers very little guidance for systematically integrating the vast amount of behavioral trust research results into the development of computing systems. The talk presents a method for deriving trust supporting components for ubiquitous computing systems from empirical research models. Using the method we derive four trust supporting components for a ubiquitous restaurant recommendation system. The system is consequently evaluated with and without trust-supporting components using a laboratory experiment with 166 undergraduate students. The results show that the users' trust as well as their intention to use the system could be significantly increased by the trust supporting components. To the best of our knowledge, this is the first approach developing and evaluating a method for systematically integrating the behavioral trust results into the development of a computing system and the potential value contribution of such an approach.