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01/12/2023

New article by Prof. Dr. Mann and Ann-Catrin Pristl on customer expectations published

Prof. Dr. Andreas Mann and Ann-Catrin Pristl have published an article on the topic of customer expectations in the 12 / 2022 issue of the journal "WISU - Das Wirtschaftsstudium", explaining the conceptual basis for the emergence and changes over time of customer expectations as well as implications for marketing.