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02/17/2025

Interview with Prof. Dr. Ralf Wagner in the RND: Ikea und die Sehnsucht nach der guten alten Zeit

@Sustainable Marketing

Prof. Dr. Ralf Wagner was once again interviewed about the Ikea furniture store by RedaktionsNetzwerk Deutschland.

 

The entire interview can be accessed via the following link: https://www.rnd.de/lifestyle/ikea-retro-hype-um-byakorre-guide-und-co-neue-kollektion-2025-setzt-auf-nostalgie-QZYEW4JEKJDVTCFGZDJUGEJEO4.html