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InfothekFB 07 - Faculty of Economics and Management{LLL:EXT:uk_config/Resources/Private/Language/locallang_fe.xlf:skipTo.mainNavigation}
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Malek Grimm presented the research results of the publications 'Challenging the linearity assumption of intra-brand image confusion' and 'Intra-brand image confusion: effects of assortment width on brand image perception' at the SVI colloquium in Heilbronn.
