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Ann-Catrin Pristl, Dr. Sven Kilian und Prof. Dr. Andreas Mann haben im Sammelband "Socially Responsible Consumption and Marketing in Practice" (herausgegeben von Bhattacharyya J., Balaji M.S., Jiang Y., Azer J. und Hewege C.R ) ein Kapitel mit dem Titel "Understanding and Raising Consumers’ Normative Motivation for Sustainable Consumption" veröffentlicht.