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New paper published: Disclosing transparency: A review of B2B marketing and supply chain research
Raja Rub Nawaz and Prof. Dr. Ralf Wagner have published a new paper entitled "Disclosing transparency: A review of B2B marketing and supply chain research" in the journal "Industrial Marketing Management".
The paper can be accessed via the following link: https://doi.org/10.1016/j.indmarman.2024.11.011