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Lecture on "Acceptance of (technological) innovations - fundamentals and implications for corporate practice".
Prof. Dr. Andreas Mann gave a presentation at the fifth "Innovationsfrühstück Nordhessen: Uni meets Business" on June…Research Project "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms".
Ann-Catrin Cara Pristl presented at the 48. EMAC (European Marketing Association Conference) on 29. May 2019 in Hamburg…Young Professionals Workshop of the Scientific Commission International Management in the Association of University Teachers of Business Administration
Ann-Catrin Cara Pristl and Florian Knauer each presented a research project at the 02 May 2019 at University of Trier at…Appointment for exam review
For exams from the focus study, such as Marketingimplementation or Fundamentals of Dialog Marketing, there is no central…Retake Exam: Winter Semester 2018 / 2019 Written Exam "Marketing Implementation
Repeat exam: Students whofailed the exam "Marketing Implementation" in the winter semester 2018 / 2019 or who have…Article entitled "Dialog Excellence: Effects and determinants of success in dialog marketing".
New article from Prof. Dr. Andreas Mann entitled "Dialog Excellence: Success Effects and Determinants of Dialog…Contribution to "Citizen Acceptance of E-Government".
New contribution from Prof. Dr. Andreas Mann to "Citizen acceptance of e-government" published.Paper by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of perceived intrusiveness of e-newsletters among consumers".
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of perceived…Examination BWL 3b (WiSe 2018 / 2019)
The exam review BWL 3b (WiSe 2018 / 2019) will take place on April 10, 2019 and on April 17, 2019 both from 9:30 am to…Presentation on "Dialog Excellence - The Contribution of Dialog Marketing to Corporate Success".
Prof. Dr. Andreas Mann together with Dr. Markus Gräßler (gkk DialogGroup GmbH, Frankfurt / Main) gave a presentation on…