Marketing

• Companies in different sectors
• Agencies
• Public sector
• Non-profit sector

The marketing field exists in the private, public and the non-profit sectors. You will work either in a marketing department or in an agency that specializes in marketing services. The size of the team you will work with varies.

Typical activities are: Design and management of marketing campaigns/plans, market monitoring and analysis, contact management with internal and external partners, sometimes with acquisition.

The online-market area (e.g. search engine marketing, affiliate marketing, performance marketing, work with content management systems) takes a very high priority in advertised positions in the field.

Get first-hand experience as

• Intern
• Work student

Important is that the more diverse your experience in (online-) marketing the better.

Good to have

• Practical experience is a must. The Marketing job market is competive with many students from different academic backgrounds applying for an entry-level position. Thus, having an internship or work experience in the field can give you a great advantage to stand out in a selection process.
• Languages skills. Only-english positions are limited, thus it is advisable to have at least a working-level German proficiency.

The word "marketing" appears in job advertisements with different combinations (e.g. product marketing, online marketing, marketing manager). Do not let this confuse you! Often those terms are interconnected. Thus, it is important to check the requirements and tasks of the position to understand if it fits your qualifications and goals.

Companies
Agencies
Public sector
Non-profit sector

Here you can find regional examples of companies that offer internships.

The marketing field of work exists both in companies and in the non-profit sector. You will work either in a marketing department or in an agency that specializes in marketing services. You may be part of a large team, but you may also be the only person in the marketing field.

Typical activities are: Design and management of marketing campaigns or plans, market monitoring and analysis, contact management with internal and external partner:s, sometimes with acquisition.

The online area (e.g. search engine marketing, affiliate marketing, performance marketing, work with content management systems) takes a very high priority in advertised positions in marketing.

Work as
freelancer and/or intern wherever marketing concepts are developed and implemented. The more diverse your experience in (online) marketing is, the better.

Requirements for career entry
Practical experience is the A & O. Very many people study a subject with a marketing focus or try to make a lateral entry. They are competing with many people and have to stand out from the crowd; simply completing the requirements stipulated in the study regulations is often not enough. The presence of practical experience that fits the position is therefore elementary.

Specifically, this means

• several internships lasting several months or a six-month internship (going beyond the compulsory internship)
• several semesters as a working student in a marketing-related activity

The word marketing appears in job advertisements in many different combinations (e.g. personnel marketing, product marketing, dialog marketing, online marketing, marketing manager). Do not let this confuse you and proceed only according to the requirements and tasks. The terms are often not sharply separated from each other.

On our link list you will find more information and job boards.

<link>Journalism, <link>PR and public relations