Public Relations/ PR

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PR is about the internal and external communication of organizations/companies. This means gaining sympathy externally and ensuring a good employee:internal climate internally. The aim is to build up or improve the image of the company among the public, but also within the company itself. One should either look for an employer whose goals one really stands behind or be able to abstract from one's own moral concepts if a euphemistic image of the company is to be conveyed to the public.

The field of work is a very diverse one and thus there is also a large number of potential employers. Typical activities are: Writing press releases, creating concepts and presentations, brainstorming for PR events, in PR agencies also customer:inside support and acquisition of new customers. Development of image brochures and advertising flyers can also be tasks. Internal corporate communications can also be part of PR/public relations. This involves, for example, the creation of newsletters or employee newsletters.

Work as/in
different companies in internships of several weeks, not in every company the same tasks fall into the field of public relations. So gather practical experience in the areas mentioned under field of activity as broadly as possible. It makes sense to do more than just the mandatory internship while still studying.

Requirements for starting a career
A traineeship is now common practice, for which practical experience is usually required.

  • Experience in researching complex issues
  • Experience in writing texts appropriate to the target group
  • Work samples that can prove this experience
  • Experience with common CMS systems

It should be easy for you to write texts, to put yourself in the shoes of different addressees and to formulate opinions in line with this group.