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Mdl. Retake exams: in summer semester 2016 written exams "Fundamentals of Dialog Marketing" or "Sales and Distribution Management".
Mdl. Retake exams: Students who have not passed the written exams "Fundamentals of Dialog Marketing" or "Sales and Sales…Key note presentation on "What really makes buyers tick".
Prof. Dr. Mann gave the key note lecture on the topic "How buyers really tick" at the Commercial Agents Day in Kassel…Lecture on the topic "Challenges and requirements of digital transformation in companies".
Prof. Dr. Mann gave a lecture on the topic "Challenges and requirements of digital transformation in companies" at the…Seminar on "Fundamentals of Buyer Behavior
Prof. Dr. Mann gave a seminar on "Fundamentals of Buyer Behavior" for executives as part of the Executive MBA program…Insight in the exam BWL 3b (SoSe 2016)
The dates for the inspection in the exam BWL 3b (SoSe 2016) will take place on 06 October 2016 and on 13 October 2016 bo…Student assistant wanted at the Department of Marketing (Prof. Dr. Mann) starting October 2016
Student Assistant wanted from October 2016 at Department of Marketing (Prof. Dr. Mann) . More information can be found h…Contribution to the topic "Use of direct marketing in the context of dialog communication".
Article by Prof. Dr. Mann on "Use of direct marketing in dialog communication" published in "Handbuch Instrumente der…Market research" module
Prof. Dr. Mann has on 24. and 25.06.2016 as part of the Executive MBA program for marketing and dialog marketing offered…Executive Seminar on Dialogue Marketing
Prof. Dr. Mann has given on 18.06.2016 a Executive Seminar to Dialogue Marketing at the European Business School -…Article on "Methods for controlling direct marketing measures".
Article by Prof. Dr. Mann on "Verfahren zum Controlling von Direktmarketing-Maßnahmen" in the"Handbuch Controlling der…