Dissertations

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The Department of Marketing supervises dissertations related to the various research areas of the department. The dissertations are primarily empirically oriented and deal with current and relevant issues in marketing. In accordance with the research mission statement of the department as a promoter of customer centricity, the dissertations also usually contain a behavioral science orientation.

  • Florian Knauer
    Blockchain-based guarantees as a tool to stop opportunism in e-commerce
  • Ann-Catrin Pristl
    Working title: Touching Products Mentally: Mediating haptic impressions of product quality in online shopping
  • Dr. Sven Kilian (2021)
    "Consumer Social Responsibility at the Point of Purchase - Activating the Socio-Ecological Conscience of Consumers in Purchasing Decisions"(--> Springer Link)
  • Dr. Stefanie Arz (2020)
    "Personality-based personalization in mobile commerce: A behavioral science analysis using the example of supermarket apps"(--> Springer Link)
  • Dr. Moritz Parwoll (2015)
    "Donor recovery: Conceptual and empirical findings on the recovery of lost donors"(--> Springer Link)
  • Dr. Andrea Barkhof (2015)
    "The haptic design of direct mailings: illustrated using the example of the paper quality of cover letters and envelopes"(--> Springer Link)
  • Dr. Tanja Stetter (2012)
    "Vertrauenswürdigkeit durch Direktkommunikation - Theoretische Fundierung und empirische Analyse am Beispiel des Dienstleistungssektors"(--> Verlag Dr. Kovac)
  • Dr. Jan Prein (2011)
    "Consumer acceptance of mobile services in loyalty card programs - theory-based model development and empirical verification"(--> Springer Link)