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Contribution by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direktwerbeverweigerung von Konsumenten: Conceptual Considerations and Empirical Findings Using the Example of Direct Mail".
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direktwerbeverweigerung von Konsumenten: Conceptual Considerations and Empirical Findings Using the Example of Advertising Letters" has been published.