Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann published a chapter titled "Understanding and Raising Consumers' Normative Motivation for Sustainable Consumption" in the anthology "Socially Responsible Consumption and Marketing in Practice" (edited by Bhattacharyya J., Balaji M.S., Jiang Y., Azer J. and Hewege C.R ).