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Repeat exams in WiSe 23 / 24 will take place on 30.11.23
The retake exams for modules "Marketing Communication" (Bachelor's program) and "Sales and Customer Management"…Lecture by Ann-Catrin Pristl and Prof. Dr. Andreas Mann at the Marketing Club Nordhessen
Ann-Catrin Pristl and Prof. Dr. Andreas Mann gave a presentation on "Customer Experience in Online Shopping: Between…Dr. Sven Kilian is now Assistant Professor at the University of Groningen (NL)
Dr. Sven Kilian has moved to the University of Groningen (NL). He is Assistant Professor for Sustainable…The exam review for "BWL 3b" & "BWL 3: Marketing" will take place on Wednesday, 23.08.23 and on Tuesday, 17.10.23 both at 14:00 hrs.
The examination will take place in room 4007 at Mönchebergstr. 1. Prior registration is not required.New article by Dr. Sven Kilian and Prof. Dr. Andreas Mann on sustainability-related consumer associations published
The article "Consumer associations as a new service concept to promote sustainable consumption - conceptual foundations…New article by Prof. Dr. Mann and Ann-Catrin Pristl on the origins and avoidance of returns in online retailing published
In the article on "Customer expectations and returns behavior in online shopping", Prof. Dr. Mann and Ann-Catrin Pristl…Dr. Sven Kilian and Prof. Dr. Andreas Mann presented the core results / findings of the SuCoCo project at BMUV
Dr. Sven Kilian and Prof. Dr. Andreas Mann presented and discussed the core results and main findings of the research…Ann-Catrin Pristl presented research results at the EMAC annual conference 2023 in Odense (Denmark)
Ann-Catrin Pristl presented results of the research project "How I Find out What to Expect of a Product: Investigating…The review exam "Marketing Implementation" will take place on 25.05.2023 at 14:00.
Registration in the HIS POS is required for participation in the retake exam!Dates for exam review BWL3b
The exam review for the module "BWL3b: Marketing" will take place on Thursday, 23.03.2023 from 14:00 to 16:00 and on…