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trag on the topic of "Changes in consumer communication and purchasing behavior as a challenge for corporate success".
Prof. Dr. Mann gave a lecture on 22.01.2015 at the New Year's Reception of KSV Hessen Kassel e.V. on the topic "Changes…Report on lecture by Prof. Dr. Mann on the occasion of the Vericom.10 event in "Jèrôme" magazine
Report on lecture by Prof. Dr. Mann on the occasion of the Vericom.10 event published in the magazine "Jèrôme" (issue 4…Executive Seminar on Sales Management
Prof. Dr. Mann has conducted within the framework of the General MBA program of UNIKIMS on 13. and 14.12.2014 a Executiv…Lecture on "Entrepreneurial Marketing
Prof. Dr. Andreas Mann gave a lecture on the topic of "Entrepreneurial Marketing" on 18.11.2014 as part of the lecture…Key note entitled "Fit for the future: old virtues and new competencies for corporate success".
Prof. Dr. Andreas Mann gave the key note entitled "Fit for the future: old virtues and new competencies for corporate…Presentation on "Fundraising of Nonprofit Organizations: Winning Back Lost Donors."
Moritz Parwoll gave a presentation on 02.09.2014 in Tokyo at the 12th World Congress of the International Federation of…Dates for exam review BWL 3b (Fundamentals of Marketing) from the summer semester 2014
Dates for Klausureinsicht BWL 3b (Fundamentals of Marketing) from the SoSe 2014 are: 01.10.2014 and 22.10.2014 each…Lecture on direct marketing success factors
Prof. Dr. Andreas Mann gave a lecture on July 01, 2014 on the topic Direct Marketing Success Factors as part of the…One-day seminar on dialog marketing strategies and measures
Prof. Dr. Andreas Mann held a one-day seminar on Dialog marketing strategies and measures in Königstein on June 28, 2014One-day seminar on the basics and methods of market research
Prof. Dr. Andreas Mann held a one-day seminar on Basics and Methods of Market Research for students of the MBA for…