News
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New article by Prof. Dr. Mann and Ann-Catrin Pristl on the origins and avoidance of returns in online retailing published
In the article on "Customer expectations and returns behavior in online shopping", Prof. Dr. Mann and Ann-Catrin Pristl…Dr. Sven Kilian and Prof. Dr. Andreas Mann presented the core results / findings of the SuCoCo project at BMUV
Dr. Sven Kilian and Prof. Dr. Andreas Mann presented and discussed the core results and main findings of the research…Ann-Catrin Pristl presented research results at the EMAC annual conference 2023 in Odense (Denmark)
Ann-Catrin Pristl presented results of the research project "How I Find out What to Expect of a Product: Investigating…The review exam "Marketing Implementation" will take place on 25.05.2023 at 14:00.
Registration in the HIS POS is required for participation in the retake exam!Dates for exam review BWL3b
The exam review for the module "BWL3b: Marketing" will take place on Thursday, 23.03.2023 from 14:00 to 16:00 and on…New article by Prof. Dr. Andreas Mann and Dr. Sven Kilian on consumer associations for sustainable consumption published
Sustainable Consumption Communities (SuCoCom) can make an important contribution to the transformation toward greater…New article by Prof. Dr. Mann and Ann-Catrin Pristl on customer expectations published
Prof. Dr. Andreas Mann and Ann-Catrin Pristl have published an article on the topic of customer expectations in the 12 /…Marketing implementation takes place online Monday 12/19/22
Due to warnings from the German weather service of black ice and associated restrictions on road and rail traffic, the…Mdl. Repeat exam "Sales and Customer Management!
Persons who participated in the exam "Sales and Customer Management" in summer term 22, but did not pass it or who could…Mdl. Retake exam for the module "Marketing Communication
Persons who participated in the written exam "Marketing Communication" in summer semester 22 but did not pass it or who…