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New article by Prof. Dr. Andreas Mann and Dr. Sven Kilian on consumer associations for sustainable consumption published
Sustainable Consumption Communities (SuCoCom) can make an important contribution to the transformation toward greater…New article by Prof. Dr. Mann and Ann-Catrin Pristl on customer expectations published
Prof. Dr. Andreas Mann and Ann-Catrin Pristl have published an article on the topic of customer expectations in the 12 /…Marketing implementation takes place online Monday 12/19/22
Due to warnings from the German weather service of black ice and associated restrictions on road and rail traffic, the…Mdl. Repeat exam "Sales and Customer Management!
Persons who participated in the exam "Sales and Customer Management" in summer term 22, but did not pass it or who could…Mdl. Retake exam for the module "Marketing Communication
Persons who participated in the written exam "Marketing Communication" in summer semester 22 but did not pass it or who…Report on Marketing Club lecture on buyer behavior published
Various social and offline media (e.g. Extra Tip Kassel of 08.10.22 on page 3) report on the lecture on buyer behavior…What really makes buyers tick - A look behind the scenes of buying behavior
Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann gave a presentation on the topic of paradoxes in buying…Prof. Dr. Andreas Mann gave a lecture on blockchain technology in Baunatal on 12.09.22
Fundamentals of blockchain technology, possible application areas (use cases) in public institutions and private…Dates for exam review "BWL 3b
On 24.08.22 and 19.10.22 (10:00 am to 1:00 pm and 2:30 pm to 5:00 pm) the examination will be viewed online via Zoom.…Dr. Sven Kilian presented "SuCoCom"-project on 02.08.22 in the store of knowledge
Dr. Sven Kilian presented the BMUV funded project at the "Pitch your Impact" event at the Knowledge Store on 02.08.22.