News
The content on this page was translated automatically.
Brief report on lecture by Sven Kilian, Ann-Catrin Pristl and Prof. Dr. Andreas Mann at the Marketing Club Nordhessen on the topic of customer acceptance
Short report over Lecture of SvenKilian, Ann Catrin Pristl and Professor Dr. Andreas man with the marketing club north…Review exams "Marketing Communication" and "Sales and Customer Management
On 11.12.2020 the repeat exams"Marketing Communication" and"Sales and Customer Management" will take place.Participation…Examination BWL 3b-SoSe 2020
The Klausureinsicht BWL 3b-SoSe 2020 will take place from 02.11.2020 to 13.02.2020 after prior appointment . Please…Master Award 2020 of the DWG
Ann-Catrin Pristl haswon the Master-Award 2020 of the DWG - Deutsche Werbewissenschaftliche Gesellschaft :…Interview by Prof. Dr. Andreas Mann and Florian Knauer on "The Blockchain - a Game Changer for Marketing?"
Interview by Prof. Dr. Andreas Mann and Florian Knauer on the topic"The Blockchain - a Game Changer for Marketing?"…Lecture on "Customer acceptance as the key to successful marketing of innovative and sustainable products - fundamentals and implications for marketing practice".
Ann-Catrin Pristl, SvenKilian and Prof. Dr. Andreas Mann gave a lecture on "Customer acceptance as the key to…Report on the results of research projects of the department on the importance of haptic targeting.
Prof. Dr. Andreas Mann reports on the Horizon online platform on September 15, 2020 about results of research projects o…Report on the "Dialog Excellece" study conducted by Prof. Dr. Andreas Mann and associates
Report about the study "Dialog Excellece", which Prof. Dr. Andreas Mann and coworkers in co-operation with the German…New article by Florian Knauer and Prof. Dr. Andreas Mann titled "Automation and Trust Building in the Customer Journey of Service Customers through the Use of Blockchain Technology".
New article by Florian Knauer and Prof. Dr. Andreas Mann titled "Automation and trust building in the customer journey…Contribution by Stefanie Arz and Prof. Dr. Andreas Mann on the topic of "Personality-based personalization of service apps" in the anthology "Automatisierung und Personalisierung von Dientsleistungen".
New article by Stefanie Arz and Prof. Dr. Andreas Mann on the topic of"Personality-based Personalization of Service Apps…