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Lecture on "Customer acceptance as the key to successful marketing of innovative and sustainable products - fundamentals and implications for marketing practice".
Ann-Catrin Pristl, SvenKilian and Prof. Dr. Andreas Mann gave a lecture on "Customer acceptance as the key to…Report on the results of research projects of the department on the importance of haptic targeting.
Prof. Dr. Andreas Mann reports on the Horizon online platform on September 15, 2020 about results of research projects o…Report on the "Dialog Excellece" study conducted by Prof. Dr. Andreas Mann and associates
Report about the study "Dialog Excellece", which Prof. Dr. Andreas Mann and coworkers in co-operation with the German…New article by Florian Knauer and Prof. Dr. Andreas Mann titled "Automation and Trust Building in the Customer Journey of Service Customers through the Use of Blockchain Technology".
New article by Florian Knauer and Prof. Dr. Andreas Mann titled "Automation and trust building in the customer journey…Contribution by Stefanie Arz and Prof. Dr. Andreas Mann on the topic of "Personality-based personalization of service apps" in the anthology "Automatisierung und Personalisierung von Dientsleistungen".
New article by Stefanie Arz and Prof. Dr. Andreas Mann on the topic of"Personality-based Personalization of Service Apps…Excerpts of an interview by Prof. Dr. Andreas Mann and Florian Knauer on the use of blockchain technology.
Excerpts of a interview by Prof. Dr. Andreas Mann and Florian Knauer on the use of blockchain technology in companies…Article titled "When the Damage is Gone: Effects of Moral Disengagement on Sustainable Consumption."
New article titled"When the Damage is Gone: Effects of Moral Disengagement on Sustainable Consumption" published in the…Article by Prof. Dr. Andreas Mann and Florian Knauer entitled "The Use of Blockchain Technology in (Dialog) Marketing - Between Game Changing Potentials and Acceptance Problems".
New article by Prof. Dr. Andreas Mann and Florian Knauer entitled"The use of blockchain technology in (dialog) marketing…Sven Kilian was awarded the Best Paper Award at the International Marketing Trends Conference in Paris for the paper "When the Damage is Done ...".
Sven Kilian was awarded the Best Paper Award at the International Marketing Trends Conference in Paris for the paper"Whe…It is essential to register for courses via the HIS system and Moodle.
We ask all students, who areinterested in thecourses offered by the chair in the summer semester, toregister absolutely…