News
The content on this page was translated automatically.
Repeat exam "Sales and Customer Management" (Master)
Participants who took part in the written exam in SoSe 2021 and did not pass it or who were registered for the original…Presentation on Customer Centricity at the Marketing Club Nordhessen on September 23, 2021
Florian Knauer, Dr. Sven Kilian, Prof. Dr. Andreas Mann and Ann-Catrin Pristl gave a joint presentation on September 23…Examination BWL 3b (SoSe 21)
The exam review BWL 3b (SoSe 21) will take place online on 12 and 19.10.21. This requires prior registration, which you…Student assistant wanted
The Department of Marketing is looking for a student assistant (m/f/d) with immediate effect for the following tasks: …Interview excerpts by Prof. Dr. Andreas Mann on the use of blockchain technology in marketing published in the magazine "absatzwirtschaft
In the article "Chain with potential", assessments by Prof. Dr. Andreas Mann on possible applications of blockchain…Ann-Catrin Pristl and Sven Kilian presented current results of their research at the international marketing conference EMAC 2021 on May 28, 2021.
Ann-Catrin Pristl presented in her talk ("It Is Not As I Expected It": Delving Into Consumers' Expectation-based Reasons…Presentation by Ann-Catrin Pristl and Prof. Dr. Andreas Mann at the DDV "Science Talk" on the topic of online shoppers' return behavior
On 20.05.21, Ann-Catrin Pristl and Prof. Dr. Andreas Mann gave a presentation at the "DDV Science Talk" entitled "Why…New article by Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann published in the Journal of Consumer Behavior
Article titled "When does a social norm catch the worm? Disentangling social normative influences on sustainable…New publication by Prof. Dr. Mann on direct marketing controlling
Prof. Dr. Andreas Mann has published an article on "Direct Marketing Controlling" in the "Marketing Controlling…Web launch of the new homepage of the marketing department on 03 May 2021
On May 03, 2021 - in the context of the new interdepartmental web design of the University of Kassel - the web presence…