News
The content on this page was translated automatically.
Ann-Catrin Pristl and Sven Kilian presented current results of their research at the international marketing conference EMAC 2021 on May 28, 2021.
Ann-Catrin Pristl presented in her talk ("It Is Not As I Expected It": Delving Into Consumers' Expectation-based Reasons…Presentation by Ann-Catrin Pristl and Prof. Dr. Andreas Mann at the DDV "Science Talk" on the topic of online shoppers' return behavior
On 20.05.21, Ann-Catrin Pristl and Prof. Dr. Andreas Mann gave a presentation at the "DDV Science Talk" entitled "Why…New article by Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann published in the Journal of Consumer Behavior
Article titled "When does a social norm catch the worm? Disentangling social normative influences on sustainable…New publication by Prof. Dr. Mann on direct marketing controlling
Prof. Dr. Andreas Mann has published an article on "Direct Marketing Controlling" in the "Marketing Controlling…Web launch of the new homepage of the marketing department on 03 May 2021
On May 03, 2021 - in the context of the new interdepartmental web design of the University of Kassel - the web presence…Prof. Dr. Andreas Mann and Florian Knauer give an online lecture entitled "Blockchain as a Game-Changer - How Distributed Ledger Technology Can Change Marketing and Sales" at Wirtschaftsjunioren Kassel
Prof. Dr. Andreas Mann gives a webinar on the topic of "Dialog Marketing as a Success Factor
Prof. Dr. Andreas Mann gave a webinar on the topic of"Success Factor Dialog Marketing" on 01.04.2021 as part of the…Article by Prof. Dr. Andreas Mann, Sven Kilian and Ann-Catrin Pristl entitled "Customer Centricity" published in WISU - Das Wirtschaftsstudium, issue 2 / 2021
Article by Ann-Catrin Pristl on social norm marketing published in the magazine "transfer - Zeitschrift für Kommunikation und Markenmanagement", issue 04 / December 2020
Interview by Prof. Dr. Andreas Mann on market flops published in the HNA of 11.12.2020