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Master Course "Sales and Distribution Management
Due to the great demand and alleged technical problems with the registration, the master course "Vertriebs- und…Research Project "Attitudes and Behavior of German Donors to Charitable Purposes
Research project "Attitudes and behavior of German donors to charitable causes": The winners of the raffle have been…Preliminary discussion of the master seminar "Sales and Distribution Management
The preliminary meeting of the master seminar "Distribution and Sales Management" will take place on 11.04.2012 at 16.00…Lecture on the topic of donor recovery - conceptual foundations and empirical findings on the recovery of migrated private donors
Dipl.-Oec. Moritz Parwoll M.A. gave a lecture on the topic Donor Recovery - Conceptual Foundations and Empirical…Interview on the topic of trust and dialog marketing
Interview with Prof. Dr. Mann on the subject of Trust and dialog marketing published in the magazine "dialog" (February…Information about the exam BWL 3b on Tuesday, 21.02.2012
Information about the exam BWL 3b on Tuesday, 21.02.2012 can be found at Moodle -> cross-semester offers -> Fundamentals…Research project "The design of advertising letter mail".
Research Project "The Design of Promotional Letter Mail": The winners of the raffle have been determined. We thank all…Lecture on the topic of service excellence - the foundations for success in market-oriented management of service companies
Prof. Dr. Mann gave a lecture on February 3, 2012 at the Info-Day of Initial AG in Bad Neuenahr-Ahrweiler on the subject…Sales and Customer Management (CRM) Seminar
Prof. Dr. Mann held a seminar on Sales and Customer Management (CRM) with executives from corporate practice on 27 /…Lecture "How customers really tick - insights from cognitive science and their implications for marketing and sales".
Prof. Dr. Mann gave a lecture entitled "How customers really tick - findings of cognitive science and their implications…