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Article on "Methods for controlling direct marketing measures".
Article by Prof. Dr. Mann on "Verfahren zum Controlling von Direktmarketing-Maßnahmen" in the"Handbuch Controlling der…Article on the changes in dialog marketing under the title "SAHNE für den Kunden".
Article by Prof. Dr. Mann on the changes in dialog marketing under the title "SAHNE für den Kunden" in the issue 5/ 2016…oral repetition exams for the VL "Marketing Implementation
The oralretake exams for VL "Marketing Implementation" will take place on 28.04.2016, 13.05.2016 and 18.05.2016 . The…Examination of the course BWL 3b from the winter semester 15 / 16
The exam review of the course BWL 3b from the winter semester 15 / 16 will take place on 04.04.2016 between 9.30 and…Written exam "Marketing Implementation
The exam "Marketing Implementation" will be held on Feb. 15, 2016 at 10:00 (s. t.) in Lecture Hall 2 Campus Center (AB…Seminar on "Sales Management
Prof. Dr. Andreas Mann held a seminar on"Sales Management" as part of the General MBA program in Kassel on 06.12.2015Lecture on "Entrepreneurial Marketing
Prof. Dr. Andreas Mann gave a lecture on"Entrepreneurial Marketing" at the event series"How do I start a business?" in…Lecture on "Current (mega) trends as challenges for (medium-sized) companies".
Prof. Dr. Andreas Mann gave a presentation on "Current (mega) trends as challenges for (medium-sized) companies" in…Opening lecture on the topic of "Dialgmarketing in transition - changing communication requirements for companies".
Prof. Dr. Andreas Mann gave the opening lecture on the topic of"Dialgmarketing im Wandel - Veränderte…Key note on "How consumers feel, think and act - implications of behavioral and neuroscientific findings for marketing and sales".
Prof. Dr. Andreas Mann held the key note on the topic "How consumers feel, think and act - implications of behavioral…