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The Marketing Department participates in the "Knowledge Store - 100 Ideas for Tomorrow's World" with the "SuCoCom" project.
The knowledge store is an exhibition project based on the leitmotif "Lumbung" of documenta fifteen. This stands for a…Presentation by Florian Knauer at the British Blockchain Association.
Florian Knauer attended the "BBA Forum" (Journal Club of The British Blockchain Association) on June 26, 2022 and gave a…Presentation by Ann-Catrin Pristl on expectations for online purchases
Ann-Catrin Pristl presented a paper on "Product Representation in Online Shops." at a joint doctoral:in: & research…Presentation by Florian Knauer on blockhain-based online assessments.
Florian Knauer gave a presentation on "Trust in the 'stars': technology-supported tools for increasing the credibility…Tutorials "Business Administration 3b (Marketing)" SoSe 2022
For questions regarding the tutorials for the course "Betriebswirtschaftslehre 3b (Marketing)" please contact Ann-Catrin…REPEAT Marketing Implementation Course
The repeat exam for the lecture Marketing Implementation will take place on Friday, 03.06.22 at 12:00 (s.t.) in lecture…Award for articles by Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann in the Journal of Consumer Behavior
The article "When does a social norm catch the worm? Disentangling social normative influences on sustainable…New article by Prof. Dr. Andreas Mann on dialog marketing published
Prof. Dr. Andreas Mann was Guest Editor for the special issue "Dialog Marketing" of "transfer - Fachzeitschrift für…New article by Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann on sustainable purchasing behavior published
Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann published a chapter titled "Understanding and Raising…Prof. Dr. Andreas Mann reappointed to MAX Award jury
In 2022, Prof. Dr. Andreas Mann will once again be a member of the expert jury for the MAX Award. This is the most…