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Report on Marketing Club lecture on buyer behavior published
Various social and offline media (e.g. Extra Tip Kassel of 08.10.22 on page 3) report on the lecture on buyer behavior…What really makes buyers tick - A look behind the scenes of buying behavior
Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann gave a presentation on the topic of paradoxes in buying…Prof. Dr. Andreas Mann gave a lecture on blockchain technology in Baunatal on 12.09.22
Fundamentals of blockchain technology, possible application areas (use cases) in public institutions and private…Dates for exam review "BWL 3b
On 24.08.22 and 19.10.22 (10:00 am to 1:00 pm and 2:30 pm to 5:00 pm) the examination will be viewed online via Zoom.…Dr. Sven Kilian presented "SuCoCom"-project on 02.08.22 in the store of knowledge
Dr. Sven Kilian presented the BMUV funded project at the "Pitch your Impact" event at the Knowledge Store on 02.08.22.The Marketing Department participates in the "Knowledge Store - 100 Ideas for Tomorrow's World" with the "SuCoCom" project.
The knowledge store is an exhibition project based on the leitmotif "Lumbung" of documenta fifteen. This stands for a…Presentation by Florian Knauer at the British Blockchain Association.
Florian Knauer attended the "BBA Forum" (Journal Club of The British Blockchain Association) on June 26, 2022 and gave a…Presentation by Ann-Catrin Pristl on expectations for online purchases
Ann-Catrin Pristl presented a paper on "Product Representation in Online Shops." at a joint doctoral:in: & research…Presentation by Florian Knauer on blockhain-based online assessments.
Florian Knauer gave a presentation on "Trust in the 'stars': technology-supported tools for increasing the credibility…Tutorials "Business Administration 3b (Marketing)" SoSe 2022
For questions regarding the tutorials for the course "Betriebswirtschaftslehre 3b (Marketing)" please contact Ann-Catrin…