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Interview by Prof. Dr. Andreas Mann on MBA education published in WISU - Das Wirtschaftsstudium (issue 11 / 2020).
Summary of results of a success factor study by Prof. Dr. Andreas Mann: "Dialog Excellence: Eight steps to dialog marketing success".
The results of a success factor study conducted by Prof. Dr. Andreas Mann and team in collaboration with the German…Interview with Prof. Dr. Andreas Mann: "Discount Symbols Turn Off the Mind".
Interview with Prof. Dr. Andreas Mann on Black Friday published in the HNA on 28.11.2020Online talk titled On Feeling Vulnerable - How Emotion-Based Trust Guides Our Online Buying Decisions.
Florian Knauer gave an online talk titled"About the feeling of being vulnerable - How emotion-based trust guides our…Prof. Dr. Andreas Mann was appointed to the jury for the MAX Award 2021 of the German Dialog Marketing Association (DDV).
Prof. Dr. Andreas Mann was appointed to the jury for the award of the MAX-Award 2021 of the Deutscher Dialogmarketing…Brief report on lecture by Sven Kilian, Ann-Catrin Pristl and Prof. Dr. Andreas Mann at the Marketing Club Nordhessen on the topic of customer acceptance
Short report over Lecture of SvenKilian, Ann Catrin Pristl and Professor Dr. Andreas man with the marketing club north…Review exams "Marketing Communication" and "Sales and Customer Management
On 11.12.2020 the repeat exams"Marketing Communication" and"Sales and Customer Management" will take place.Participation…Examination BWL 3b-SoSe 2020
The Klausureinsicht BWL 3b-SoSe 2020 will take place from 02.11.2020 to 13.02.2020 after prior appointment . Please…Master Award 2020 of the DWG
Ann-Catrin Pristl haswon the Master-Award 2020 of the DWG - Deutsche Werbewissenschaftliche Gesellschaft :…Interview by Prof. Dr. Andreas Mann and Florian Knauer on "The Blockchain - a Game Changer for Marketing?"
Interview by Prof. Dr. Andreas Mann and Florian Knauer on the topic"The Blockchain - a Game Changer for Marketing?"…