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Prof. Dr. Andreas Mann and Florian Knauer give an online lecture entitled "Blockchain as a Game-Changer - How Distributed Ledger Technology Can Change Marketing and Sales" at Wirtschaftsjunioren Kassel
Prof. Dr. Andreas Mann gives a webinar on the topic of "Dialog Marketing as a Success Factor
Prof. Dr. Andreas Mann gave a webinar on the topic of"Success Factor Dialog Marketing" on 01.04.2021 as part of the…Article by Prof. Dr. Andreas Mann, Sven Kilian and Ann-Catrin Pristl entitled "Customer Centricity" published in WISU - Das Wirtschaftsstudium, issue 2 / 2021
Article by Ann-Catrin Pristl on social norm marketing published in the magazine "transfer - Zeitschrift für Kommunikation und Markenmanagement", issue 04 / December 2020
Interview by Prof. Dr. Andreas Mann on market flops published in the HNA of 11.12.2020
Interview by Prof. Dr. Andreas Mann on MBA education published in WISU - Das Wirtschaftsstudium (issue 11 / 2020).
Summary of results of a success factor study by Prof. Dr. Andreas Mann: "Dialog Excellence: Eight steps to dialog marketing success".
The results of a success factor study conducted by Prof. Dr. Andreas Mann and team in collaboration with the German…Interview with Prof. Dr. Andreas Mann: "Discount Symbols Turn Off the Mind".
Interview with Prof. Dr. Andreas Mann on Black Friday published in the HNA on 28.11.2020Online talk titled On Feeling Vulnerable - How Emotion-Based Trust Guides Our Online Buying Decisions.
Florian Knauer gave an online talk titled"About the feeling of being vulnerable - How emotion-based trust guides our…Prof. Dr. Andreas Mann was appointed to the jury for the MAX Award 2021 of the German Dialog Marketing Association (DDV).
Prof. Dr. Andreas Mann was appointed to the jury for the award of the MAX-Award 2021 of the Deutscher Dialogmarketing…