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Presentation titled "Game Changer or Hype: Blockchain in Marketing and Sales".
Prof. Dr. Andreas Mann gave a presentation entitled "Game Changer or Hype: Blockchain in Marketing and Sales" at the…Article "What is in It for Me? Identifying Drivers of Blockchain Acceptance among German Consumers."
Florian Knauer and Prof. Dr. Andreas Mann were awarded the2019 Best Paper Award by the Journal of the British Blockchain…Article by Florian Knauer and Prof. Dr. Andreas Mann titled "What is in It for Me? Identifying Drivers of Blockchain Acceptance among German Consumers."
New article by Florian Knauer and Prof. Dr. Andreas Mann titled"What is in It for Me? Identifying Drivers of Blockchain…Entitlement to a repeat examination in the subject "Marketing Implementation".
Dear students who are entitled to a resit exam in the subject"Marketing Implementation": Due to the Corona pandemic and…Due to the current situation, we are postponing the deadline for registering your theses until the end of April
Dear Bachelor / Master candidates, due to the current situation wepostpone the registration deadline to register your…due to the current Corona pandemic we will not have any personal (face-to-face) contacts until further notice.
Dear students and project partners, due to the current Corona pandemic, we will nolonger offerin-person (face-to-face)…no central examination for the lecture BWL 3b
Due to the Corona pandemic,no central exam review for the lecture BWL 3b is scheduled until further notice."The fabulous world of the senses: conveying haptic impressions of products in online shopping" (Pristl) and "Not at a loss for excuses? Targeted relief of conscience when buying non-sustainable products" (Kilian).
Ann-Catrin Cara Pristl and SvenKilian presented their research areas at the Science Night in Kassel on November 19,…Lecture on "How customers really decide and act".
Prof. Dr. Andreas Mann gave a lecture at the Lions Club Fritzlar-Chattengau on November 14, 2019 on the topic "How…Mdl. Repeat exams: Summer semester 2019 Exams "Fundamentals of Dialog Marketing" or "Sales and Distribution Management".
Important: Mdl. Repeat examinations: Students who havenot passed the examinations "Fundamentals of Dialog Marketing" or…