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Forschungsprojekt "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms"
Ann-Catrin Cara Pristl hat auf der 48. EMAC (European Marketing Association Conference) am 29. Mai 2019 in Hamburg das Forschungsprojekt "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms" vorgestellt.