Vacancies-Infothek
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Research Project "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms".
Ann-Catrin Cara Pristl presented at the 48. EMAC (European Marketing Association Conference) on 29. May 2019 in Hamburg the research project "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms" presented.