Research project

Consortial BMBF-Projekt: “Holistic Evaluation of Alternative Protein Sources with Special Consideration of Insects” (Pr:Ins – Holistic Evaluation) (NewFoodSystems)

  • Quantitative and qualitative research on consumer acceptance and marketing of edible insects/insect-based foods/insect-based protein, incl. conducting store-tests.

BLE-Project: „Marketing of Suboptimal Food in Organic Market”

  • Studies on consumer attitudes and their willingness to pay for fruits and vegetables with visual imperfections.

Short profile

  • 08/2022 - Today: Research associate and doctoral candidate at the Department of Agricultural and Food Marketing, University of Kassel
  • 09/2021-07/2022: Research sssistant at the Department of Agricultural and Food Marketing, University of Kassel
  • 10/2019-08/2021: MSc International Food Business and Consumer studies, title of Master thesis: “The perception and ambivalence of organic consumers in Germany toward suboptimal food.” University of Kassel and Fulda University of Applied Sciences
  • 03/2021-08/2021: Student sssistant at the Department of Agricultural and Food Marketing, University of Kassel
  • 11/2020-02/2021: Internship in online marketing, Unicorn Factory Media, Bexbach
  • 10/2016-09/2019: BSc Food Science and Biotechnology, title of Bachelor thesis: “Determination of physical and chemical properties of bitter oranges as well as its drying characteristics under different temperature.” University of Hohenheim, Stuttgart
  • 03/2019-05/2019: Internship in flavour application, Firmenich, Indonesia

Languages

  • English
  • German
  • Indonesian

Publications

  • Puteri, B., Oehlmann, M. and Jahnke, B. (2024): Who has an appetite for insects? Identifying segments of early adopters of insect-based food and their product attribute preferences: Insights from a choice experiment study in Germany. Food Research International 196: 114994. https://doi.org/10.1016/j.foodres.2024.114994.

  • Puteri, B., Jahnke, B. and Zander, K. (2023): Booming the bugs: How can marketing help increase consumer acceptance of insect-based food in western countries? Appetite 187: 106594. https://doi.org/10.1016/j.appet.2023.106594.
  • Puteri, B., Buttlar, B. and Jahnke, B. (2022): Take it or leave it? Investigating the ambivalence and willingness to pay for suboptimal fruits and vegetables among organic consumers in Germany. Frontiers in Sustainable Food Systems 6: 934954. https://doi.org/10.3389/fsufs.2022.934954.

  • Puteri, B., Jahnke, B. and Buttlar, B. (2023): Unperfektes Obst und Gemüse - Die Ambivalenz und Zahlungsbereitschaft der Bio-Konsument*innen in Deutschland. In: One Step Ahead - einen Schritt voraus! Beiträge zur 16. Wissenschaftstagung Ökologischer Landbau, Frick (CH), 7-10 March 2023, Verlag Dr. Köster, Berlin.

  • Bärtsch, C., Jahnke, B. and Puteri, B. (2022): Klein aber fein – Insekten als Proteinalternative. In: Documentationsband 2022 of the 29. Witzenhäuser Konferenz. p. 80-84.

Presentations

  • Puteri, B., Jahnke, B. and Oehlmann, M.  (2024): Choice experiment assessments of the target consumer group of insect-based food and their preferences for product labelling. Presentation on the Sustainable Food Systems Symposium. 17th of September 2024 in Göttingen.

  • Puteri, B., Oehlmann, M. and Jahnke, B. (2024): Target groups and product labelling preferences in insect-based food markets. Presentation on the INSECTA International Conference. 15th of May 2024 in Potsdam.

  • Puteri, B., Jahnke, B. and Buttlar, B. (2023): Unperfektes Obst und Gemüse – Die Ambivalenz und Zahlungsbereitschaft der Bio-Konsument*innen in Deutschland. Presentation on the 16. Wissenschaftstagung Ökologischer Landbau. 8th of March 2023 in Frick.

  • Puteri, B., Jahnke, B. and Zander, K. (2023): Waking up the West to edible insects: How can marketing help? Presentation and discussion on the 17th International European Forum (184th EAAE Seminar) on System Dynamics and Innovation in Food Networks. 16th of February 2023 in Garmisch-Partenkirchen.

  • Bärtsch, C., Jahnke, B. and Puteri, B. (2022): Klein aber fein – Insekten als Proteinalternative. Workshop and presentation on the 29. Witzenhäuser Konferenz. 25th November 2022 in Witzenhausen.