Research focus

Direct marketing models/ Short Food Supply Chains

Research project

Consumer perspectives on short supply chains (short supply chains)

Teaching

Supervision of the Applied Project Work of IFBC Master students

Short profile

  • Since 12/2023: Research assistant at the Section of Agricultural and Food Marketing at the University of Kassel
  • 10/2019 - 12/2020: M.Sc. Agroecology. An approach to rural sustainability, Universidad de Córdoba, Title of the Master Thesis: "Viability Strategies in Agroecological Short Food Supply Chains in Cologne"
  • 09/2014 - 08/2018: B.Sc. Social and Cultural Anthropology, Universidad de Granada, Title of Bachelor Thesis: "Co-creating change. Transforming structures of inequality through alternative movements."
  • Further experience: Gardener in various CSA groups. Responsible for marketing and vegetable box scheme in a project in Spain. Internships on farms in Germany, France, and Spain.

Languages

  • German
  • English
  • Spanish
  • French

Publication

Herzig, J. and Zander, K. (2024): „Potenzial für mehr Bio ist da. Biofach Umfrage zeigt Strategien“. In Bioland Fachmagazin. Ausgabe Februar 2024. pp.46-48. https://www.bioland-fachmagazin.de/.