Local Transport Days 2011
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Topic: Innovations in tariff and distribution
Venue: Kongress Palais Kassel
Date: October 13/14, 2011
Thursday, October 13, 2011
Welcome and introduction
Moderation: Prof. Dr. Carsten Sommer, Head of the Department of Transport Planning and Transport Systems, University of Kassel
12:00 p.m. | Registration and refreshments |
12:30 p.m. | Welcome address Prof. Dr. Carsten Sommer |
1:00 p.m. | Future of public transport |
1:30 p.m. | Fares and distribution from the passenger's perspective |
14:00 hrs | Current developments in fares and sales |
14:30 hrs | Coffee break |
Innovative developments in sales
Moderation: Michael Kluger, Head of Mobility, Regional Management North Hesse
15:00 hrs | eTicket Germany - a vision becomes reality |
3:30 p.m. | Touch&Travel on the road to the future |
16:00 hrs | Direct marketing in public transport |
18:00 hrs | Supporting program |
Friday, October 14, 2011
Current questions on the tariff
Moderation: Prof. Dr. Uwe Köhler, VKT
9:30 a.m. | Senior citizen fares - a must for an ageing society? |
10:00 a.m. | Increasing passenger numbers and revenue through target group-specific fare offers |
10:30 a.m. | The GVH social ticket - introduction and evaluation of a social tariff for public transport in the Hannover region |
11:00 a.m. | Coffee break |
New possibilities for pricing
Moderation: Prof. Dr. Carsten Sommer
11:30 a.m. | eTicket in Münster - The marketing approach of the multifunctional PlusCard |
12:00 p.m. | Electronic fares |
12:30 p.m. | Intermodal fares |
13:00 hrs | Refreshments End of the event |