Corporate Design and Media Services
Further development of the corporate design: The University of Kassel with a focus on sustainability
The University of Kassel presents itself as a nationally recognizable and visible institution with a healthy self-confidence and a strong focus on sustainability. In order to emphasize its strengths, the corporate design needs to be further developed to meet the demands of the times in terms of communication and marketing. With its interdisciplinary approach and innovative range of courses, the University of Kassel has a unique selling point that should be communicated to prospective students. The aim is to position the University of Kassel as a leading address for sustainability and holistic solutions in the university landscape.
Image: Bureau Bald.At the core of this diversity, it is recognizable as an organization primarily through its unmistakable typographic logo and distinctive corporate color.
Within the framework of the umbrella brand strategy of the University of Kassel, many creative designs are possible, which nevertheless always convey one message: These services in science, research, teaching, consulting and support are a brand product of the University of Kassel.