Aim of the project
Overall, eye-tracking can be used to obtain eye-tracking and interaction data, which, coupled with voice data, enables richer and more reliable interpretations of customer requirements. In addition, customer requirements are validated through the mutual comparison of behavioral and voice data. The analysis and validation of customer requirements can also be implemented in a more time- and cost-saving manner thanks to the underlying approach, as the data volumes are evaluated (partially) automatically.
The ReqET research project supplements the validation of customer requirements with an innovative process. This is characterized by an interactive approach, which can nevertheless be implemented with less effort due to complex, automated data processing. Overall, the research project aims to analyze and validate customer requirements during product development as systematically and objectively as possible.