Archive
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The couch potato as program boss? - Television use in transition
Daily newspapers are already proclaiming the end of the television age. The growing streaming market is enticing viewers with moving images that can be called up individually. When will the TV consumer still tune in to the classic program? The fourth part of the lecture series "fernsehen 4.0: Die Bewegtbild-Offensive" (Television 4.0: The Moving Image Offensive) addresses the development of the usage behavior of television viewers in recent years, the influence of "second screen usage" on social action and examines which new behaviors are developing among viewers.
The fourth part of the lecture series Life in the Media World will take place Tuesday, January 19, 2016 at 6 p.m. c.t. in the Gießhaus of the University of Kassel. The event is aimed at students and the interested public. You are cordially invited!
TV, the Net and Users - New Ways to Engage Viewers
Digitization is revolutionizing the TV landscape not only in terms of technology, but also in terms of content: PayTV offerings, media libraries, and video platforms offer a huge range of moving image offerings. What can traditional TV stations use in the future to interest the various viewer groups in their content? What content do they expect? Two experts from the field point out the opportunities and risks of the growing streaming market and explain what possibilities there are to bind viewers to their own programming.
The third part of the lecture series Life in the media world will take place Tuesday, January 12, 2016 at 6 p.m. c.t. in the Gießhaus of the University of Kassel. The event is aimed at students and the interested public. You are cordially invited!
Stay tuned! Bonanza, GZSZ, Breaking Bad - The Development of Serial Storytelling
Authorial series such as "Mad Man" or "House of Cards" have been booming for several years - some critics speak of a "Golden Age of Television" in view of the leap in quality in series production." In the second part of the lecture series "fernsehen 4.0: Die Bewegtbild-Offensive" you will learn how the forms of serial narration have changed since the 19th century and what constitutes the quality of today's authored series.
The second part of the lecture series Life in the media world will take place Tuesday, 8. December 2015 at 6 p.m. c.t. in the Gießhaus of the University of Kassel. The event is aimed at students and the interested public. You are cordially invited!
Lecture series "television 4.0: the moving image offensive"
House of Cards, Homeland, Breaking Bad - US quality TV is making its way into German living rooms! Although... not necessarily only in living rooms. Video on demand offers make it possible: The viewer can watch his favorite show when, where and how he wants. Whether via the new smart TV on the couch, via tablet at the breakfast table or smartphone on the suburban train. Digitization is revolutionizing the television landscape not only in terms of technology, but also in terms of content: PayTV offerings, media libraries and video platforms such as YouTube offer a huge range of moving image offerings.
What role will public and private television programs play in the future? Do the successes of Amazon, Netflix and YouTube show that viewers would like to be their own program directors? These questions are the subject of the lecture series "TV 4.0: The Moving Image Offensive," which will feature presentations by academics and practitioners. Read more...