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Article entitled "Dialog Excellence: Effects and determinants of success in dialog marketing".
New article from Prof. Dr. Andreas Mann entitled "Dialog Excellence: Success Effects and Determinants of Dialog…Contribution to "Citizen Acceptance of E-Government".
New contribution from Prof. Dr. Andreas Mann to "Citizen acceptance of e-government" published.Paper by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of perceived intrusiveness of e-newsletters among consumers".
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of perceived…Examination BWL 3b (WiSe 2018 / 2019)
The exam review BWL 3b (WiSe 2018 / 2019) will take place on April 10, 2019 and on April 17, 2019 both from 9:30 am to…Presentation on "Dialog Excellence - The Contribution of Dialog Marketing to Corporate Success".
Prof. Dr. Andreas Mann together with Dr. Markus Gräßler (gkk DialogGroup GmbH, Frankfurt / Main) gave a presentation on…Interactive workshop and exclusive participation in the annual conference Strategic Management at Horváth & Partner
Interactive workshop and exclusive participation in of the Annual Conference Strategic Management at Horváth & Partner a…Kick-off workshop at the Blockchain Center of the University of Kassel on the topic "Changes in market structures and processes through the use of blockchains / smart contracts - C2B instead of B2C".
Prof. Dr. Andreas Mann together with Prof. Dr. Dr. Walter Blocher and Prof. Dr. Georg von Wangenheim conducted a kick-of…Contribution by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direktwerbeverweigerung von Konsumenten: Conceptual Considerations and Empirical Findings Using the Example of Direct Mail".
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direktwerbeverweigerung von Konsumenten:…Basic research projects on blockchain technologies by Prof. Dr. Mann and colleagues funded by Metamorphoses Braun GmbH (Munich)
Basic Research Projects on Blockchain Technologies by Prof. Dr. Mann and colleagues funded by Metamorphoses Braun GmbH (…Contribution to direct marketing controlling
Contribution of Prof. Dr. Mann to Direct marketing controlling in the manual marketing controlling (ed. by Christopher…