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REPEAT Marketing Implementation Course
The repeat exam for the lecture Marketing Implementation will take place on Friday, 03.06.22 at 12:00 (s.t.) in lecture…Award for articles by Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann in the Journal of Consumer Behavior
The article "When does a social norm catch the worm? Disentangling social normative influences on sustainable…New article by Prof. Dr. Andreas Mann on dialog marketing published
Prof. Dr. Andreas Mann was Guest Editor for the special issue "Dialog Marketing" of "transfer - Fachzeitschrift für…New article by Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann on sustainable purchasing behavior published
Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann published a chapter titled "Understanding and Raising…Prof. Dr. Andreas Mann reappointed to MAX Award jury
In 2022, Prof. Dr. Andreas Mann will once again be a member of the expert jury for the MAX Award. This is the most…Article on indirect questioning methods to avoid socially desirable answers by Dr. Sven Kilian and Prof. Dr. Andreas Mann published
Socially desirable responses are a major problem in surveys on sustainable purchasing behavior. In their article in the…Article on reasons for returns in online shopping by Ann-Catrin Pristl and Prof. Dr. Andreas Mann published
Ann-Catrin Pristl and Prof. Dr. Andreas Mann have published an article in "transfer - Zeitschrift für Kommunikation und…Prof. Dr. Andreas Mann was an interview guest on a "radio talk show" on 25.11.21
Prof. Dr. Andreas Mann was invited as an expert to a "talk show" on Hitradio N1 and gutefrage-net on the subject of…Report on "Customer Centricity" lecture by Prof. Dr. Mann and team published at Marketing Club Nordhessen
The "Extra Tip" reports in the issue of 16.10.21 (page 3) about the lecture "Customer Centricity", which Florian Knauer,…Repeat exam "Marketing Communication" (Bachelor)
Participants who took part in the written exam in SoSe 2021 and did not pass it or who were registered for the original…