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Article on indirect questioning methods to avoid socially desirable answers by Dr. Sven Kilian and Prof. Dr. Andreas Mann published
Socially desirable responses are a major problem in surveys on sustainable purchasing behavior. In their article in the…Article on reasons for returns in online shopping by Ann-Catrin Pristl and Prof. Dr. Andreas Mann published
Ann-Catrin Pristl and Prof. Dr. Andreas Mann have published an article in "transfer - Zeitschrift für Kommunikation und…Prof. Dr. Andreas Mann was an interview guest on a "radio talk show" on 25.11.21
Prof. Dr. Andreas Mann was invited as an expert to a "talk show" on Hitradio N1 and gutefrage-net on the subject of…Report on "Customer Centricity" lecture by Prof. Dr. Mann and team published at Marketing Club Nordhessen
The "Extra Tip" reports in the issue of 16.10.21 (page 3) about the lecture "Customer Centricity", which Florian Knauer,…Repeat exam "Marketing Communication" (Bachelor)
Participants who took part in the written exam in SoSe 2021 and did not pass it or who were registered for the original…Repeat exam "Sales and Customer Management" (Master)
Participants who took part in the written exam in SoSe 2021 and did not pass it or who were registered for the original…Presentation on Customer Centricity at the Marketing Club Nordhessen on September 23, 2021
Florian Knauer, Dr. Sven Kilian, Prof. Dr. Andreas Mann and Ann-Catrin Pristl gave a joint presentation on September 23…Examination BWL 3b (SoSe 21)
The exam review BWL 3b (SoSe 21) will take place online on 12 and 19.10.21. This requires prior registration, which you…Student assistant wanted
The Department of Marketing is looking for a student assistant (m/f/d) with immediate effect for the following tasks: …Interview excerpts by Prof. Dr. Andreas Mann on the use of blockchain technology in marketing published in the magazine "absatzwirtschaft
In the article "Chain with potential", assessments by Prof. Dr. Andreas Mann on possible applications of blockchain…