Courses

Planned courses in the winter semester 2025 / 2026

Business Administration 3 / 3b: Marketing

Lecture with exercises, Tuesdays 14:00 - 17:30, Diagonale 1, HS I (old)
Grundstudium

Proof of performance: Written exam
Start of lecture: XX.10.2025

Exam date: XX.02.2026

Please note: For students who require a certificate of achievement for BWL 3b (old PO), the first half of the lecture cycle is relevant, i.e. the lectures from XX.04.25 up to and including XX.XX.25. The lecture content taught in these courses will be examined in the BWL 3b (old PO, 3 credits) exam.

If you are interested in this lecture, we ask you to register for it in HIS and Moodle!

Marketing Intelligence (PO 2020) / Marketing Implementation

Lecture, Mondays 08:30 (s.t.) - 12:00, HS 6 (Campus Center)
Specialization SP 2 (PO 3), favourable prerequisites are BWL I-III
Proof of performance: Written exam
Start of lecture: XX.10.2025
Exam date: XX.02.2026

If you are interested in this lecture, we kindly ask you to register for it in Moodle !

If you are interested in this lecture, please make sure to register for it in HIS and Moodle !

Customer Experience Management

Seminar, Mondays 14:00 (s.t.)- 17:30, Mö. 1, R 4003
MS-Studium Kommmgt. + Dialog Marketing,
Module Dialog Marketing Instruments

MS Business Studies with focus on MuM
Proof of performance: see seminar requirements
Seminar start: XX.10.2025

If you are interested in this seminar, we kindly ask you to register for it in Moodle !

Courses in the winter semester 2024 / 2025

Business Administration 3: Marketing

Lecture with exercises, Tuesdays 14:00 - 17:30, Diagonale 1, HS I (old)
Basic studies

Proof of performance: Written exam
Start of lecture: 21.10.2024

Exam date: 25.02.2025

Please note: For students who require a certificate of achievement for BWL 3b (old PO), the first half of the lecture cycle is relevant, i.e. the lectures from XX.XX.24 up to and including XX.XX.24. The lecture content taught in these courses will be examined in the BWL 3b (old PO, 3 credits) exam.

If you are interested in this lecture, please register for it in HIS and Moodle!

The exam inspection will take place on Thursday, 10.04.25 and Thursday, 24.04.25 at 14:00 in room 4007 in Mönchbergstr. 1.

Marketing Intelligence (PO 2020) / Marketing Implementation

Lecture with exercises, monthly 8:30 - 11:450 a.m., Moritzstr. 18 / Campus Center Diagonale 1, HS 5 (new)
Grundstudium

Proof of performance: Written exam
Start of lecture: 21.10.2025

Exam date: 10.02.2025

Please note: The module "Marketing Intelligence" (new PO) replaces the module "Marketing Implementation" (old PO). Students who need a certificate of achievement for "Marketing Implementation" must take the module "Marketing Intelligence" and pass the exam there, which will then be recognized as a certificate of achievement for "Marketing Implementation" if successful.

If you are interested in this lecture, we ask you to register for it in HIS and Moodle

Customer Experience Management

Seminar, Mondays 14:00 (s.t.)- 17:30, Mö. 1, R 4003
MS-Studium Kommmgt. + Dialog Marketing,
Module Dialog Marketing Instruments

MS Business Studies with focus on MuM
Proof of performance: see seminar requirements
Seminar start: 23.10.2023

If you are interested in this seminar, pleaseregister for it in Moodle !

Courses in the summer semester 2024

Marketing Communication

Lecture, Mondays 08:30 - 12:00, Moritzstr. 18, HS 6 (Campus Center)
Specialization SP 2 (PO 3), SP 2.1 (PO 2), advantageous prerequisite BWL 3b (PO 3) or BWL 3: Marketing (PO 4)
Proof of performance: Written exam
Start of lecture: 17.04.2023
Exam date: 10.07.2023 at 10:00 a.m. s.t. in HS 6 (Campus Center)

If you are interested in this lecture, pleaseregister for it in HIS and Moodle!

Sales and customer management

Lecture, Mondays 14:30 - 17:30, Arnold-Bode-Str. 2, Room 0401
MS Business Studies, prerequisite Bachelor's degree
Proof of performance: Written exam
Start of lecture: 17.04.2023
Exam date: 10.07.2023 at 14:00 s.t. in HS 5 (Campus Center)

If you are interested in this lecture, we kindly ask you to register for it in HIS and Moodle!

Business Administration 3: Marketing

Lecture with exercises, Tuesdays 14:00 - 17:30, Diagonale 1, HS I (old)
Grundstudium

Proof of performance: Written exam
Start of lecture: 11.04.2023

Exam date: 21.07.2022

Please note: For students who require a certificate of achievement for BWL 3b (old PO), the first half of the lecture cycle is relevant, i.e. the lectures from 11.04.23 up to and including 23.05.23. The lecture content taught in these courses will be examined in the BWL 3b (old PO, 3 credits) exam.

If you are interested in this lecture, please register for it in HIS and Moodle!

The examination will take place on Wednesday, 23.08.23 and Tuesday, 17.10.23 at 14:00 in room 4007 in Mönchbergstr. 1.

Organizational & Consumer Behavior

joint lecture with Prof. Dr. Eberl, Wednesdays 8:30 - 12:00, Moritzstr. 18, HS 4 (Campus Center)

Basic studies, advantageous prerequisite Business Administration 3: Marketing

Proof of performance: (E-) exam on 05.07.2023

Start of lecture: 12.04.2023

If you are interested in this lecture, pleaseregister for it in HIS and Moodle !

Courses from the winter semester 2023 / 2024

Marketing Implementation

Lecture, Mondays 08:30 (s.t.) - 12:00, ABS 12, HS 6
Specialization SP 2 (PO 3), prerequisite BWL I-III
Proof of performance: written exam
Start of lecture: 24.10.2022
Exam date: 13.02.2023

If you are interested in this lecture, pleaseregister for it in Moodle !

Customer Experience Management

Seminar, Mondays 14:00 (s.t.)- 17:30, Mö. 1, R 4003
MS-Studium Kommmgt. + Dialog Marketing,
Module Dialog Marketing Instruments

MS Business Studies with focus on MuM
Proof of performance: see seminar requirements
Seminar start: 24.10.2022

If you are interested in this seminar, pleaseregister for it in Moodle !

Business Administration 3b (Marketing)

Lecture, Wednesdays 12:00 - 14:00, Slide 1, Lecture Hall 1
Basic studies
Proof of achievement: Written exam
Start of lecture: 26.10.2022
Exam date: 23.02.2023

Exam inspection: On 23.03.2023 (14:00 to 16:00) and 13.04.2023 (14:00 to 16:00) in presence in room 4007 (Mönchebergstraße 1) - Only with prior registration

• Please register by sending an e-mail to pristl[at]wirtschaft.uni-kassel[dot]de with your preferred day for the inspection. Registration for 23.03.2023 is possible until 21.03.2023, for 13.04.2023 registration is possible until 11.04.2023. Please bring your identity card and student ID with you for identity verification.

If you are interested in this lecture, please be sure toregister for it in Moodle !

Courses from the summer semester 2023

Marketing Communication

Lecture, Mondays 08:30 - 12:00, AB 12, HS VI (old)
Specialization SP 2 (PO 3), SP 2.1 (PO 2), prerequisite BWL I-III
Proof of performance: written exam
Start of lecture: 11.04.2022
Exam date: 18.07.2022 at 10:00 a.m. s.t. in HS 5 (Campus Center)

If you are interested in this lecture, pleaseregister for it in HIS and Moodle!

Sales and customer management

Lecture, Mondays 14:30 - 17:30, Moritzstraße 18, Campus Center, lecture hall 4 room 1127
MS Business Studies, prerequisite Bachelor's degree
Proof of performance: Written exam
Start of lecture: 11.04.2022
Exam date: 18.07.2022 at 14:00 s.t. in HS 4 (Campus Center)

If you are interested in this lecture, we kindly ask you to register for it in HIS and Moodle!

Business Administration 3b (Marketing)

Lecture, Thursdays 16:00 - 17:30, Dia. 1, HS I (old)
Grundstudium, proof of achievement: written exam
Start of lecture: 14.04.2022

Tutor: Ann-Catrin Pristl

Exam date: 21.07.2022

Exam inspection: On 24.08.2022 (10:00 to 13:00 and 14:30 to 17:00) and 19.10.2022 (10:00 to 13:00 and 14:00 to 17:00) via Zoom - Only with prior registration

• Please register by sending an e-mail to pristl[at]wirtschaft.uni-kassel[dot]de with your preferred day and time for the viewing. You will then receive an e-mail (for viewing on 24.08.2022 you will be notified on 22.08.2022; for viewing on 19.10.2022 you will be notified on 17.10.2022; registration possible until 12.10.2022) with the timeslot assigned to you and the zoom link. To view the lecture, please have your ID card and student ID ready for identity verification.

If you are interested in this lecture, please make sure toregister for it in HIS and Moodle!

Master's project seminar MuM or DiMark (Business Studies)

Seminar, Thursdays 12:00 - 16:00, Mönchebergstr. 1, Room 4003

Specialization in Business Administration, MS Business Studies,
Prerequisite Bachelor
Proof of achievement: Project report
Start of seminar: 14.04.2022

If you are interested in this seminar, please make sure to register for it in HIS and Moodle!

Courses in the winter semester 2022 / 2023

Marketing Implementation

Lecture, Mondays 08:30 (s.t.) - 12:00, ABS 12, HS 6 --> The lecture will (initially) take place online! Further information on Moodle.
Specialization SP 2 (PO 3), prerequisite BWL I-III
Proof of performance: Written exam
Start of lecture: 25.10.2021
Exam date: 21.02.2022

If you are interested in this lecture, pleaseregister for it in Moodle !

Customer Experience Management

Seminar, Mondays 14:00 (s.t.)- 17:30, Mö. 1, R 4003 --> Theseminar will (initially) take place online. Further information on Moodle.
MS-Studium Commmgt. + Dialog Marketing,
Module Dialog Marketing Instruments

MS Business Studies with focus on MuM
Proof of performance: see seminar requirements
Seminar start: 25.10.2021

If you are interested in this seminar, pleaseregister for it in Moodle !

Business Administration 3b (Marketing)

Lecture, Wednesdays 12:00 - 14:00, Slide 1, Lecture hall 1 --> Thelecture takes place online.
Basic studies
Proof of performance: Written exam
Start of lecture: 27.10.2021
Exam date: 02.03.2022
Exam inspection: On 20.04.2022 and 27.04.2022 via Zoom - Only with prior appointment booking --> to the appointment allocation

If you are interested in this lecture, we kindly ask you to register for it in Moodle !

Courses in the summer semester 2021

Marketing Communication

Lecture, Mondays 08:30 - 12:00, AB 12, HS VI (old) --> Online lecture
Specialization SP 2 (PO 3), SP 2.1 (PO 2), prerequisite BWL I-III
Proof of performance: written exam
Start of lecture: 12.04.2021 (probably online lecture)
Exam date: 19.07.2021 at 9:30 a.m. s.t. in HS XX (XX)

If you are interested in this lecture, please register for it in HIS and Moodle!

Sales and customer management

Lecture, Mondays 14:30 - 17:30, GF 4, Room 1004 --> Online seminar
MS Business Studies, prerequisite Bachelor's degree
Proof of performance: Written exam
Start of lecture: 12.04.2021 (probably online lecture)
Exam date: 19.07.2021 at 14:00 s.t. in HS XX (XXX)

If you are interested in this lecture, we kindly ask you to register for it in HIS and Moodle!

Business Administration 3b (Marketing)

Lecture, Thursdays 16:00 - 17:30, Dia. 1, HS I (old) --> Online lecture
Grundstudium, proof of achievement: written exam
Start of lecture: 15.04.2021 (probably online lecture)
Exam date: 29.07.2021

Exam inspection: On 12.10.2021 and 19.10.2021 via Zoom - Only with prior appointment booking --> to the appointment allocation

If you are interested in this lecture, pleaseregister for it in HIS and Moodle!

Master project seminar MuM or DiMark (Business Studies)

Seminar, Thursdays 11:30 - 15:00, Mönchebergstr. 1, Room 4003 --> Online-Seminar

Specialization in Business Administration, MS Business Studies,
Prerequisite Bachelor
Proof of achievement: Project report
Start of seminar: 15.04.2021

If you are interested in this seminar, please make sure to register for it in HIS and Moodle!

Courses in the winter semester 2020 / 2021

Marketing implementation

Lecture, Mondays 09:00 - 12:15, ABS 12, HS 6 --> Online lecture
Specialization SP 2 (PO 3), prerequisite BWL I-III
Proof of performance: Written exam
Start of lecture: 02.11.2020
Exam date: 26.02.2021

If you are interested in this lecture, pleaseregister for it in Moodle !

Customer Experience Management

Seminar, Mondays 14:00 - 17:30, Mö. 1, R 4003 --> Online-Seminar
MS-Studium Kommmgt. + Dialog Marketing,
Module Dialog Marketing Instruments

MS Business Studies with focus on MuM
Proof of performance: see seminar requirements
Seminar start: 01.11.2020

If you are interested in this seminar, pleaseregister for it in Moodle !

Business Administration 3b (Marketing)

Lecture, Wednesdays 12:00 - 14:00, Slide 1, Lecture Hall 1 --> Online lecture
Grundstudium
Proof of performance: Written exam
Start of lecture: 03.11.2020
Exam date: 24.02.2021
Exam inspection: On 14.04.2021, 21.04.2021 and 28.04.2021 via Zoom - Only with prior appointment booking --> to the appointment allocation

If you are interested in this lecture, please make sure toregister for it in Moodle !