Xenia Sauer (M.A.)

Education:

• 09/2018 – 08/2020: Master’s program in Learning and Communication in Multilingual and Multicultural Contexts (M.A.) at the University of Luxembourg. Master thesis: „Personal Branding on Social Media: The Performance of Personal Branding on LinkedIn and its Potenials and Challenges“
• 02/2016 - 06/2016: Semester abroad at Escuela Universitaria de Santa Cruz de Tenerife, Spain
• 09/2013 – 07/2017: Bachelor’s program in Sustainable Tourism (B.A.) at the Rhine-Waal University, Kleve, Germany. Bachelor thesis: „Cross-border Tourism: Marketing and Media Usage in Border Regions. Illustrated by the Example of the Border Area between the Netherlands (Nijmegen and Arnhem) and Germany (Kleve and Kranenburg)“

Work Experience:

• since 01/2024: Research Assistant at the Department of Technology, Innovation Management and Entrepreneurship (TIME), University of Kassel and UNIKIMS
• 06/2021 – 12/2023: Yalwa GmbH, division Learning & Development
• 11/2020 – 03/2021: Megeno, division Business Development, Sales and Customer Relationship
• 05/2020 – 08/2020: University of Luxembourg Incubator, Project Assistant in the field of Entrepreneurship, Incubator, and Innovation Hubs in the educational context
• 04/2019 – 06/2019: Student Research Assistant at University of Luxembourg, Faculty of Humanities, Education and Social Sciences