Lehrveranstaltungen

Bachelor

• Sustainable Marketing
• Competitive Intelligence im Marketing-Management
• Marketingtheorie und Konsumentenverhalten
• Empirical Consumer Research in Arab Cultures 

Master

• Targeting
• Advances in Sustainable Marketing
• Forschungsmethoden (EMBS)
• Verhandlungsmanagement (EMBS)
• Consumers Disposal Behavior A Global Challenge