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Research project

  • "Use ofEcologicalRaw Materialsfrom Mixed Cultures in Regional Value Creation Chainsas a Real Laboratory".
  • Support a more climate- and species-friendly agriculture with mixed cultures. Strengthen regional structures from agriculture to bakeries.

Research focus

Marketing tasks in the VORWERTS project: Participatory creation and implementation of a marketing concept, customer survey & consumer tests (among others)

Teaching

  • Support of the courses Marketing Research and Agricultural Market Theory

Short portrait

  • 10/2020 - 08/2023: M.Sc. Sustainable International Agriculture, University of Kassel-Witzenhausen & Georg-August-University Göttingen, title of the master thesis: "The Tolerated Waste? perception, challenges and solutions from and organic fruit and vegetable farming perspective"
  • 2022/2023: Erasmus at the INP ENSAT Agro-Toulouse, France: Study of agroecology
  • 07/2019 - 04/2020: Research assistant at the University of Kassel, Department of Agricultural and Food Marketing: "Marketing of suboptimal food in organic trade"
  • 10/2018 - 05/2019 Employee Dottenfelderhof, practical work with laying hens and office work on business administration
  • 10/2014 - 07/2018: B.Sc. Organic Agriculture, University of Kassel-Witzenhausen, title of the bachelor thesis: "Making Ugly Food Beautiful: Marketing Options for Suboptimal Food on the Retail Level - a Systematic Review"
  • Before and during her studies: Internships on various farms (conventional & organic in Germany and abroad) and at the Darzau biodynamic grain breeding farm
  • 10/2016 - 02/2017: Internship at the BMEL, Berlin, Department "EU Policy, International Cooperation, World Food" under Federal Minister Schmidt
  • During my studies: Assistant scientific activities in various agricultural-economic fields, University of Kassel-Witzenhausen & Georg-August-University Göttingen
  • Personal further education: Attendance of seminars on moderation, public relations & relational presence
  • January 2020: Science Slam winner: "Think Aloud! - GFFA Science Slam", International Green Week, Berlin  
  • 2012/2013 Voluntary service: Local NGO in Argentina & Bolivia

Languages

  • German
  • English
  • French
  • Spanish

Publications

  • Hartmann, T., Jahnke, B. and Hamm, U. (2021): Making ugly food beautiful: Consumer barriers to purchase and marketing options for Suboptimal Food at retail level – A systematic review. Food Quality and Preference 90: 104179. https://doi.org/10.1016/j.foodqual.2021.104179
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