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Create search engine friendly content (SEO)

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This step-by-step guide will help you to create editorial content in TYPO3 in such a way that it can be easily understood and found by search engines such as Google.

This is how it works:

Think of one main keyword per page (e.g. "Master's degree application").

Add 5-6 secondary keywordsor related terms.

Use tools such as:

Step-by-step:

  1. Page title is already set in heading H1 (H1 - only once per page)
  2. Insert subheadings
    Each content element can have a heading (H2 or H3). Max. 3-4 H2, 6-8 H3 per page.
  3. Structure paragraphs: clear sections, no "text deserts".

Use keyword:

  • in the H1 heading
  • in 1-2 subheadings (H2/H3)
  • Use keywords at the beginning, in the middle and at the end of the text
  • Name images: The first image file name should contain the keyword.
  • Maintain meta description: In the "Page properties" tab SEO (approx. 150 characters, keyword at the beginning).
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Tips:

  • 300-400 words minimum
  • Write naturally (do not keyword-stack)
  • Answer questions from the target group
  • Use synonyms and related terms (e.g. "university place" instead of just "application")
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How to check your page:

  • Use preview in TYPO3
  • Analyze your site with seorch.de
  • Ask colleagues for feedback
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Advice and support

For SEO strategic questions and further optimization options for search engines, please contact:

Training courses

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