University of Kassel Post-Doc Researcher

2018 – present

Research and teaching

 

Doctorate - University of Kassel 2017 – 2024

Awarded magna cum laude (Dr. rer. pol.)

Topic: Consumers’ Disposal Behavior at the Base of the Pyramid 

 

Education

University of Kassel 2019 – 2020 (Doctoral Studies)

University of Applied Sciences, Darmstadt 2001 – 2007 (Diploma in Business Administration)

 

Managing Director

Axel Raab GmbH, 1999 – 2017 (Fashion industry)

PUPLISHED PEER-REVIEWED ARTICLES

2024

Raab, K. (2024). Consumers’ disposal behavior at the base of the pyramid. Doctoral dissertation. DOI 10.17170/kobra-202404039888

Raab, K. (2024). A literature review on solid waste management and disposal behavior at the base of the pyramid. Management Dynamics in the Knowledge Economy. 12(1), 1-20. DOI 10.2478/mdke2024-0001

 

2022

Anquez, E., Raab, K., Schneider-Cechella, F. & Wagner, R. (2022). Consumers’ perception of sustainable packaging in the food industry: An online experiment. Revista Direitos Culturais, 17(41), 251-265. DOI: http://dx.doi.org/10.20912/rdc.v17i41.728

Raab, K., Wagner, R. Ertz, M., & Salem, M. (2022). When marketing discourages consumption: Demarketing of single-use plastics for city tourism in Ottawa, Canada. Journal of Ecotourism, 22(3), 375-405. DOI: https://doi.org/10.1080/14724049.2022.2028794

2021

Raab, K., Salem, M. & Wagner, R. (2021). Antecedents of daily disposal routines in the Gaza Strip refugee camps. Resources, Conservation and Recycling, 168, 105427. DOI: https://doi.org/10.1016/j.resconrec.2021.105427

Raab, K., Tolotti, G. & Wagner, R. (2021). Challenges in solid waste management: Insights into the disposal behavior of suburban consumers in Guatemala City. Frontiers in Sustainable Cities, 3, 683576. DOI: https://doi.org/10.3389/frsc.2021.683576

 

2020

Raab, K., Wagner, R. & Salem, M. (2020). Feeling the waste - Evidence from consumers living in Gaza Strip camps. Journal of Consumer Marketing, 37(7), 921-931. DOI: https://doi.org/10.1108/JCM-04-2019-3171

Salem, M., Raab, K. & Wagner, R. (2020). Solid waste management: the disposal behavior of poor people living in Gaza Strip refugee camps. Resources, Conservation and Recycling, 153, 104550. DOI: https://doi.org/10.1016/j.resconrec.2019.104550

Singh, S., Wagner, R. & Raab, K. (2020). India’s new-found love for wine tourism: A decanter of expectations and change. International Journal of Wine Business Research. DOI: 10.1108/IJWBR-05-2020-0021

 

CONFERENCE PRESENTATIONS

2024

Raab, K. (2024) The global plastic waste problem. In 8th ICMR International Conference on Multidisciplinary Research. La Consolacion College (Bacolod, Philippines)

 

2022

Raab, K., Wagner, R., Somaroo G., Mattan-Moorgawa, S., Appadoo C., Cheenaccunan, K. & Scipion M. (2022). A snapshot of waste management and marine litter leakage from public beaches in Mauritius. In 12thWIOMSA Western Indian Ocean Marine Science Association Conference (South Africa).

Wagner, R., Raab, K. & Singh, S. (2022). Correcting the scholarly lenses: Seeding an international waste avoidance and disposal behavior research program. In Waste No More Conference - 6th Philippine Solid and Hazardous Waste Management Conference in conjunction with the 3rd International Conference on Circular Economy-based Waste Management (Manila, Philippines).

 

2020

Rui, A., Cechella, F., Raab, K. & Wagner, R. (2020). What are packages protecting? Factors influencing Italian consumers’ package-free purchase intention. In 2020 AMA Summer Academic Conference (online).

Salatto, A.C., Raab, K. & Wagner, R. (2020). Airline passengers’ motivations in sustainable tourism: A gamification experiment. In Proceedings of the 4th Ocean, Marine and Environmental Science International Conference - OMESIC 2020 (Krabi, Thailand).

Salatto, A.C, Raab, K., Schneider Cechella, F. & Wagner, R. (2020). Gamification in the aviation industry: Intrinsic versus extrinsic motivations. In 15th International Congress for Business Informatics (Potsdam, Germany).

 

2019

Raab, K. & Wagner, R. (2019). Can God save our environment from waste? – An exploratory study of international flight passengers. In Proceedings of the 18th Cross Cultural Research Conference (San Juan, Puerto Rico).

Raab, K. & Wagner, R. (2019). Impoverished consumers dispose of their waste differently: A study from Cumbre San Nicolas Guatemala. In 22nd Asia-Pacific Conference on Global Business, Economics, Finance & Social Sciences (Bangkok, Thailand).

 

2018

Raab, K. & Wagner, R. (2018). A literature review on entrepreneurship at the base of the pyramid: How B-2-B entrepreneurs make a difference in customer communication and CRM. In Proceedings of the 34th Industrial Marketing and Purchasing Conference - IMP Asia (Colombo, Sri Lanka).

 

2017

Raab, K. & Wagner, R. (2017). Contemporary disposal practices of the poorest: A cross cultural research project. In Proceedings of the 17th Cross Cultural Research Conference - SCCR (Maui, Hawaii).

Raab, K. & Wagner, R. (2017). Disposal behavior of extreme poor people living in Guatemala at the Base of the Pyramid. In 20th International Conference on Solid Waste - ICSW (Sydney Australia).

Raab, K. & Wagner, R. (2017). Green-tourism for Small Island Developing States. In 1st Conference on Sustainable Tourism in Small Island Developing States (Mahe, Seychelles).

Raab, K., Zulauf, K. & Wagner, R. (2017). Marketing concepts and their relevance at the BoP – Consolidating research on entrepreneurship to alleviate poverty. In Proceedings of the 46th EMAC European Marketing Academy Conference (Groningen, Netherlands).

Tolotti, G., Raab, K. & Wagner, R. (2017). Disposal behavior at the base of the pyramid (BoP). In 28th POMS Production and Operations Management Conference (Seattle, USA).

Wagner, R. & Raab, K. (2017). Assessing emotions in sales interactions: A reaction time-based procedure. In Proceedings of the 11th Global Sales Science Institute Conference– GSSI. Houston University (Mauritius).

Wagner, R. & Raab, K. (2017). Religious impacts on disposal behavior: Does religion influence people’s disposal behavior? In Proceedings of the 17th Cross Cultural Research Conference 2017 (Maui, Hawaii).

 

2015

Zulauf, K., Brockhaus, D., Schuster, O., Raab, K., Urkmez, T., Keul, M. & Wagner, R. (2015). BoP and entrepreneurship: The intersection of two research paths. In Proceedings of the 10th ECIC European Conferences in Innovation and Entrepreneurship, 749-756. Academic Conferences International Limited. UK.

 

Research interests and Projects

Research focal points

Sustainable marketing and tourism

Plastic pollution and waste management

Consumer behavior

 

 

 

Project FUNDING

October 2023 – March 2025

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Funding Donor for the Project: German Government and Federal States Programme (Bund-Länder-Programm, BLP): Hesse Ministry of the Environment, Climate Protection, Agriculture, and Consumer Protection & German Society for International Cooperation (GIZ).

Topic: Evaluation and management of plastic waste flows and their leakages in Bacolod City, Philippines

 

October 2021– June 2022

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Funding Donor for the Project: Hesse Ministry of the Environment, Climate Protection, Agriculture, and Consumer Protection

Topic: Plastic Waste Leakages and Marine Debris in the Context of Sustainable Tourism in Mauritius

 

October 2017 – September 2018

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Funding Donor for the Project: DFG German Research Foundation

Topic: Collaboration of Indian authorities, NGOs and researchers towards insights of consumers’ solid waste disposal behavior: Leveraging the ecosystem for social entrepreneurship

 

September 2015 – October 2015

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Funding Donor for the Project: Central Research Funding (ZFF)

Topic: Entrepreneurship in Subsistence Marketplaces

ORGANIZED WORKSHOPS

2024

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

La Consolacion College: Rodjhun Navarro & Felix Dauda

Topic: 2nd workshop: “Evaluation and management of plastic waste flows and their leakages in Bacolod City”

January 2024, Philippines: In cooperation with University of St. La Salle & La Consolacion College Bacolod and City of Bacolod and GIZ

 

2023

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

La Consolacion College: Rodjhun Navarro & Felix Dauda

Topic: 1st workshop “Evaluation and management of plastic waste flows and their leakages in Bacolod City”

October 2023, Philippines. In cooperation with University of St. La Salle & La Consolacion College Bacolod and City of Bacolod and GIZ

 

2022

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Topic: 2nd Stakeholder and scientific workshop “Plastic waste leakages and marine debris in the context of sustainable tourism in Mauritius”

April 2022, Mauritius. In cooperation with University of Mauritius & Association des Hoteliers et Restaurateurs Ile Maurice (AHRIM) & Indian Ocean Rim Association (IORA)

 

2021

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

University of Mauritius: Prof. Dr. Robin Nunkoo

Topic: 1st Stakeholder and scientific workshop “Plastic waste leakages and marine debris in the context of sustainable tourism in Mauritius”

October 2021, Mauritius. In cooperation with University of Mauritius & Association des Hoteliers et Restaurateurs Ile Maurice (AHRIM) & Indian Ocean Rim Association (IORA)

 

2019

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

World Airlines Clubs Association (WACA): Mr. Maga Ramasamy

Topic: Airlines and stakeholder workshop “1st Zero Waste Flight Summit”

October 2019, Mauritius. In cooperation with Association Airline Ambassadors (AAA) & World Airlines Clubs Association (WACA) & Air Mauritius

 

2019

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Sandals Resorts Jamaica: Ms. Christine Young, Environment Health and Safety

Topic: Networking workshop “Future of Sustainable Tourism for Caribbean Islands: Waste Management Networking Workshop”

October 2019, Jamaica. In cooperation with Sandals Resorts Jamaica

 

2018

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Vivekanand Education Society's Institute of Management Studies and Research: Prof. Dr. Swati Singh

Topic: Stakeholder and scientific workshop “Collaboration of Indian authorities, NGOs and researchers towards insights of consumers’ solid waste disposal behavior: Leveraging the ecosystem for social entrepreneurship”

March 2018, Mumbai, India. In cooperation with Vivekanand Education Society's Institute of Management Studies and Research (VESIM) Mumbai.

 

2018

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Topic: Scientific workshop “Creating Business from Solid Waste in India”

April 2018, Kassel Germany. In cooperation with Vivekanand Education Society's Institute of Management Studies and Research (VESIM) Mumbai.

 

2017

University of Kassel – Sustainable Marketing: Dr. Katharina Raab & Prof. Dr. Ralf Wagner

Topic: Scientific workshop “1st Mauritian open workshop on waste management for the green tourism industry”

November 2017, Mauritius. In cooperation with Air Mauritius & University of Mauritius

MEMBERSHIPS

Since 2020         Certified consultant for Oceanic Global

Aim: Oceanic Global inspires to care deeply for the ocean and provides solutions to protect it.

 

Since 2018         WACA Member for “Zero Waste Flights”

Aim: Reduction of single-use plastics of passengers’ on-board meals in cooperation with WACA (World Airlines Clubs Association) & Air Mauritius.

 

2019-2022          Steering committee member of the German “PREVENT Waste Alliance”.

Aim: Develop innovative and sustainable approaches to build a functioning circular economy in developing and emerging countries.

 

2017-2018          Volunteering member of “Zero Waste Antigua/Barbuda”

Aim: Improving the solid waste situation on the island and business creation.