Malek Grimm (M.Sc.)

Academic Education

M.Sc. Business, Psychology & Management, Focus: Market & Competition, University of Kassel

B. Sc. Applied Congnitive and Media Science, University of Duisburg-Essen

Publications

• Grimm, M.S. & Wagner, R. (2021). Intra-brand image confusion: effects assortment width on brand image perception. Journal of Brand Management, 28(3), P446–463. https://doi.org/10.1057/s41262-020-00225-3
• Grimm, M. S., & Wagner, R. (2020). The Impact of Missing Values on PLS, ML and FIML  Model  Fit.  Archives  of  Data  Science,  Series  a,  6(1),  P04-17. https://doi.org/10.5445/KSP/1000098011/04

Conferences

• The Impact of Culture on Intra-Brand Image Confusion, ATINER's 9^th  Annual International Colloquium on Branding, Athen/remote.  
• The Effect of Randomly Simulated Missing Value Patterns on PLS, ML and FIML Model Fit, 1^st Working Group Meeting of AG MARKETING, Karlsruhe.
• The Impact of Missing Values on PLS, ML and FIML Model Fit, Institute for Psychology – Chair for psychological methods and statistics (Prof. Dr. Martin Spieß), University of Hamburg.
• The Impact of Missing Values on PLS, ML and FIML Model Fit, European Conference Data Analysis (ECDA 2019), Bayreuth.
• Handling Mechanisms of Missing Values within Marketing Research Journals – A Literature-Based Analysis of Widely Used Missing Value Treatments Within High Ranked  Marketing  Journals  and  Open-Access  Marketing  Journals,  European Conference on Data Analysis (ECDA 2019), Bayreuth.