Sales shelves
Final report
Duration of project
January 2006 to July 2007
Contact person at the University of Kassel
Project partners
- Centrale Marketing-Gesellschaft der deutschen Agrarwirtschaft mbH (CMA)
- Regionalberatung Hinrich Hansen
- Stefan Rettner - Beratung für Direktvermarktung und Betriebsentwicklung
Project management
Pro Natur GmbH
Ziegelhüttenweg 43a
60598 Frankfurt
Sales Shelves for Organic Food in Bakeries
Research project within the framework of the Federal Ministry of Consumer Protection, Food and Agriculture (BÖL)
Aim of the research project is to equip bakeries in a region in Germany with sales shelves from which organic food products are to be sold predominantly from the region in question on a trial basis. The task of our department is to analyse the sales figures, to test the method with regard to its success potential and to develop recommendations for transferability to other regions or types of business.