The pilot project "Course-related university marketing" is working with the Faculties to develop concrete measures of analog and digital student marketing for several selected courses of study in each case and additionally, since 2023, for two clusters of courses of study.
The measures are evaluated after their implementation. In addition to attracting students, the intention is to develop a "construction kit" for various marketing measures (instruments or materials) that can also be used for other degree programs or for the university as a whole.
The goal is to present the study programs offered by the University of Kassel in a more coordinated and uniform manner in external communication.
