Google search engine advertising

You would like to place Google Ads for a course of studies, a training profession or another offer? You can tackle this together through a new uni-wide framework agreement with the Denkwunder agency from Kassel. The agency takes over most of the operational work, you are responsible for a briefing and of course the budget. The agency has already been trained centrally and has access to a central Google Ads advertising account of the university. So you can start the cooperation directly!

• For which degree programs, events or offers should advertisements be placed?
• Which periods are of particular interest (e.g. within or shortly before the application period) and what budget is available per course/offer?
• Are there any characteristics of the ad's target group that should be taken into account? (e.g. regional vs. international, age, gender, previous degree)

The agency can also provide advice on all points.

The total cost of Google Ads consists of the agency costs and the advertising costs.

A price list for all individual services is specified in the framework agreement with the agency. If you are interested in a cooperation, the Communication, Press and Public Relations Office can send it to you. Based on your project, the agency will calculate another individual offer. The agency will then only charge you for the services they provide, you will have to deduct these costs from your total budget and the remaining amount will then be the advertising budget for the ads. The cost of the ads will be charged to the university administration credit card on file in the Google Advertising account. The invoice will be sent to you by Staff Office C. So you will receive two invoices - one from the agency and one from the Google Ads account.

It is recommended to use a daily ad budget of at least 10€ per ad per day for Google Ads.