Poster advertising
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With a poster campaign, you can reach many people with one advertisement over a certain period of time.
If you want to advertise for the winter semester, it makes sense to start planning in summer/autumn in order to launch the campaign in winter or spring. Depending on your budget, it makes sense to advertise in two periods so that the target group remembers you after a while. Please coordinate with the Communications & Marketing department in advance.
Checklist
1.Goals
Define goals and framework of the campaign:
- Image / publicity
- Target group
- Desired locations (region/cities/advertising sites)
2.Select locations
Select locations
- You can organize the location of the posters yourself via various online providers.
- Or you can book various locations via the company "Ströer": Ströer has the Kassel city contract and the railroad station contract.
3.Formats
For example, the following formats can be booked for the campaign:
- Large format (3560 * 2520 mm)
- Ground poster (glued to the ground: (1800 * 1200 mm)
- Full pillar (advertising pillars)
- City-Light-Poster
- Various digital advertisements
4.Costs
Plan all factors into your budget:
- Booking locations
- Production of the posters
- Creation of the print files (graphic costs)
- From €3,000, the order must be approved by the procurement department. Please inquire directly with your colleagues in Central Materials Management.
5.Graphic
A standardized design already exists for posters, ground posters and advertising pillars.
Your campaign should also be based on this design in order to ensure a uniform external perception of the University of Kassel.
The costs for the adaptation of the graphics by our external graphic designer amount to 140 € - 280 €, depending on the layout.
For the creation you need:
- 1 photo (with author's name)
- Slogan
- Desired text
- Link to the study program
Example large area
Example ground poster
Example: Whole column
