Advertisements in graduation newspapers
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Advertisements in Abitur newspapers offer direct access to the target group and multipliers.
You can specifically select the schools and locations that you consider to be the most attractive and sensible for your degree program or department. An advertisement has the further advantage that there is sometimes little competition within a newspaper with other universities or universities of applied sciences.
On this page we would like to show you how you can place advertisements in Abitur newspapers and what the general conditions are.
Checklist
1.Ad placement
In order to avoid duplication or a confusing number of advertisements in the same newspaper, coordination with the Communications & Marketing department is necessary.
In order to ensure a uniform external presentation of the University of Kassel, the advertisement must have a uniform design. To this end, we work with an external graphic designer (see also costs).
In the case of (thematically) related degree programs, a joint advertisement can be created if it is to appear in the same newspaper.
2.Costs + formats
Common formats for Abitur newspaper advertisements are DIN A4, DIN A5 and DIN A6. The costs vary between:
DIN A6: 40 - 75 €
DIN A5: 40 - 150 €
DIN A4: 75 - 250 €
An advertisement design has already been created within the project, which should be used. An external graphic designer will take care of the details. Estimated costs for the graphics are between 140 - 280 €.
3.Preparation
Establish contact: It is best to select schools in the fall and clarify contact persons and funding. Contact persons and schools can also be identified together with the Communications & Marketing department.
Clarify funding: Some year groups cannot issue an invoice. Some can take a detour via the school or the support association. Donations or payment via a donation receipt is not possible.
Consultation with the Communications & Marketing department is essential in order to avoid duplication.
This is what you need to send us:
- Photo motif(s) + name(s) of the photographer(s)
- Texts for the advertisement (see sample advertisements)
- Possibly preselection of desired schools or already existing contacts
- Go-link to the study program
